Developing mission statements which work
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Baetz, Mark C.
Bart, Christopher K.
McMaster University, Michael G. DeGroote School of Business, Innovation Research Centre
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<p>p. 526-533 : ; Includes bibliographical references (p. 533) ; "November 1996".;Reprinted from: Long Range Planning, vol.29, no.4, pp.526-533, 1996.</p>