Portfolio management in new product development: lessons from leading firms -- [Part 1]

Abstract

<p>This article presents the results of an investigation into portfolio management practices: how leading firms manage their R&D portfolios; and insights and our recommendations for your company in order to achieve a higher return from your R&D investment.</p> <p>Different portfolio methods currently in practice are presented followed by an in depth look at how different companies have tried to satisfy the three goals necessary for effective portfolio management: Maximizing the value of the portfolio; obtaining a balanced portfolio and linking the portfolio to the business's strategy.</p>