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http://hdl.handle.net/11375/5637
Title: | Modeling the tourist's urban experience: a new approach to international tourism product development based on urban quality of life |
Authors: | Muller, Edward Thomas McMaster University, Faculty of Business |
Keywords: | Business;Business |
Publication Date: | Feb-1987 |
Series/Report no.: | Research and working paper series (McMaster University. Faculty of Business) no. 272 |
Abstract: | <p>A new way of identifying key strategic variables for the development and international marketing of a nation's urban tourism products is conceptualized. The attractiveness of cities is assessed from numerous urban livability measures and subjective importance weights obtained from a survey of foreign tourists. This urban attractiveness index forms part of a causal model of the urban tourist's experience, and identifies factors causing variations in tourist satisfaction with a visit to a city. The model would enable strategic planners to specify the antecedents of urban tourist satisfaction with greater prec1s1on. This would indicate the appropriate means of marketing a country's major cities, for the purpose of international tourism development.</p> |
Description: | <p>16, 2 leaves : ; Includes bibliographical references (leaves 15-16). ; "February, 1987."</p> |
URI: | http://hdl.handle.net/11375/5637 |
Identifier: | dsb/92 1091 4944114 |
Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
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