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http://hdl.handle.net/11375/5637
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DC Field | Value | Language |
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dc.contributor.author | Muller, Edward Thomas | en_US |
dc.contributor.author | McMaster University, Faculty of Business | en_US |
dc.date.accessioned | 2014-06-17T20:42:23Z | - |
dc.date.available | 2014-06-17T20:42:23Z | - |
dc.date.created | 2013-12-23 | en_US |
dc.date.issued | 1987-02 | en_US |
dc.identifier.other | dsb/92 | en_US |
dc.identifier.other | 1091 | en_US |
dc.identifier.other | 4944114 | en_US |
dc.identifier.uri | http://hdl.handle.net/11375/5637 | - |
dc.description | <p>16, 2 leaves : ; Includes bibliographical references (leaves 15-16). ; "February, 1987."</p> | en_US |
dc.description.abstract | <p>A new way of identifying key strategic variables for the development and international marketing of a nation's urban tourism products is conceptualized. The attractiveness of cities is assessed from numerous urban livability measures and subjective importance weights obtained from a survey of foreign tourists. This urban attractiveness index forms part of a causal model of the urban tourist's experience, and identifies factors causing variations in tourist satisfaction with a visit to a city. The model would enable strategic planners to specify the antecedents of urban tourist satisfaction with greater prec1s1on. This would indicate the appropriate means of marketing a country's major cities, for the purpose of international tourism development.</p> | en_US |
dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
dc.relation.ispartofseries | no. 272 | en_US |
dc.subject | Business | en_US |
dc.subject | Business | en_US |
dc.subject.lcc | Tourism > Research Tourism > Marketing Cities and towns Tourism > Research > Canada Cities and towns > Canada | en_US |
dc.title | Modeling the tourist's urban experience: a new approach to international tourism product development based on urban quality of life | en_US |
dc.type | article | en_US |
Appears in Collections: | DeGroote School of Business Working Paper Series |
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fulltext.pdf | 388.63 kB | Adobe PDF | View/Open |
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