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|Title:||Driving forces for m-commerce success|
|Authors:||Zhang, Jason J.|
Archer, Norman P.
McMaster University, Michael G. DeGroote School of Business
|Keywords:||M-commerce;Electronic commerce;Wireless communication networks;Business;Business|
|Series/Report no.:||Research and working paper series (Michael G. DeGroote School of Business)|
|Abstract:||<p>Is m-commerce just an extension or a subset of e-commerce? Will it tum out to be just more hype? In this paper we discuss the realities of m-commerce and the major differences between mobile commerce and Internet-based e-commerce. Based on this understanding, we identify key factors that must be taken into consideration in order to design valuable m-commerce applications. We emphasize that the success of m commerce relies on the synergy of three driving forces: technology innovation, evolution of a new value chain, and active customer demand.</p>|
|Description:||<p>24,  p. ; Includes bibliographical references. ; "December 2001"</p>|
|Appears in Collections:||DeGroote School of Business Working Paper Series|
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