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http://hdl.handle.net/11375/5612| Title: | Driving forces for m-commerce success |
| Authors: | Zhang, Jason J. Yuan, Yufei Archer, Norman P. McMaster University, Michael G. DeGroote School of Business |
| Keywords: | M-commerce;Electronic commerce;Wireless communication networks;Business;Business |
| Publication Date: | Dec-2001 |
| Series/Report no.: | Research and working paper series (Michael G. DeGroote School of Business) no. 454 |
| Abstract: | <p>Is m-commerce just an extension or a subset of e-commerce? Will it tum out to be just more hype? In this paper we discuss the realities of m-commerce and the major differences between mobile commerce and Internet-based e-commerce. Based on this understanding, we identify key factors that must be taken into consideration in order to design valuable m-commerce applications. We emphasize that the success of m commerce relies on the synergy of three driving forces: technology innovation, evolution of a new value chain, and active customer demand.</p> |
| Description: | <p>24, [2] p. ; Includes bibliographical references. ; "December 2001"</p> |
| URI: | http://hdl.handle.net/11375/5612 |
| Identifier: | dsb/7 1006 4944026 |
| Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.pdf | 529.26 kB | Adobe PDF | View/Open |
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