Verification of the theoretical consistency of a differential game in advertising

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DC Field	Value	Language
dc.contributor.author	Deal, Kenneth R.	en_US
dc.contributor.author	McMaster University, Faculty of Business	en_US
dc.date.accessioned	2014-06-17T20:35:46Z	-
dc.date.available	2014-06-17T20:35:46Z	-
dc.date.created	2013-12-23	en_US
dc.date.issued	1976-03	en_US
dc.identifier.other	dsb/203	en_US
dc.identifier.other	1202	en_US
dc.identifier.other	4944228	en_US
dc.identifier.uri	http://hdl.handle.net/11375/5551	-
dc.description	<p>29 p. : ; Includes bibliographical references. ; "March 1976."</p> <p>I would like to thank the National Research Council of Canada for the support that was provided for some of the research reported in this paper .</p>	en_US
dc.description.abstract	<p>A differential game model of dynamic competitive advertising decisions is presented and compared with a set of elasticity relationships that were developed to describe the dynamic inter- relationships between firms ergaged in advertising competition.</p>	en_US
dc.relation.ispartofseries	Research and working paper series (McMaster University. Faculty of Business)	en_US
dc.relation.ispartofseries	no. 114	en_US
dc.subject	Business	en_US
dc.subject	Business	en_US
dc.subject.lcc	Advertising > Economic aspects Advertising > Cost effectiveness Differential games	en_US
dc.title	Verification of the theoretical consistency of a differential game in advertising	en_US
dc.type	article	en_US
Appears in Collections:	DeGroote School of Business Working Paper Series

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