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http://hdl.handle.net/11375/5506
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DC Field | Value | Language |
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dc.contributor.author | Deal, Kenneth R. | en_US |
dc.contributor.author | McMaster University, Faculty of Business | en_US |
dc.date.accessioned | 2014-06-17T20:36:53Z | - |
dc.date.available | 2014-06-17T20:36:53Z | - |
dc.date.created | 2013-12-23 | en_US |
dc.date.issued | 1980-02 | en_US |
dc.identifier.other | dsb/163 | en_US |
dc.identifier.other | 1162 | en_US |
dc.identifier.other | 4944187 | en_US |
dc.identifier.uri | http://hdl.handle.net/11375/5506 | - |
dc.description | <p>30, 4 leaves : ; Includes bibliographical references. ; "February, 1980"--Cover.</p> <p>This research was supp orted by the Nat ional Res earch Council of Canada Grant No. A9270 and Social Scienc es and Hum anities Res earch Council of Canada Grant No, 451-7</p> <p>90561.</p> | en_US |
dc.description.abstract | <p>A numerical solution procedure is fully described for a linear - quadratic nonzero-sum differential game in advertising. An experimental design is used as a vehicle for investigating multiple competitive scenarios and for tactical planning within encounter situations. Specific result s are provided.</p> | en_US |
dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
dc.relation.ispartofseries | no. 157 | en_US |
dc.subject.lcc | Game theory Equilibrium (Economics) Numerical analysis Advertising > Mathematical models | en_US |
dc.title | Numerical solution and multiple scenario investigation of linear quadratic differential games | en_US |
dc.type | article | en_US |
Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
File | Size | Format | |
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fulltext.pdf | 906.18 kB | Adobe PDF | View/Open |
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