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Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5506
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dc.contributor.authorDeal, Kenneth R.en_US
dc.contributor.authorMcMaster University, Faculty of Businessen_US
dc.date.accessioned2014-06-17T20:36:53Z-
dc.date.available2014-06-17T20:36:53Z-
dc.date.created2013-12-23en_US
dc.date.issued1980-02en_US
dc.identifier.otherdsb/163en_US
dc.identifier.other1162en_US
dc.identifier.other4944187en_US
dc.identifier.urihttp://hdl.handle.net/11375/5506-
dc.description<p>30, 4 leaves : ; Includes bibliographical references. ; "February, 1980"--Cover.</p> <p>This research was supp orted by the Nat ional Res earch Council of Canada Grant No. A9270 and Social Scienc es and Hum anities Res earch Council of Canada Grant No, 451-7</p> <p>90561.</p>en_US
dc.description.abstract<p>A numerical solution procedure is fully described for a linear - quadratic nonzero-sum differential game in advertising. An experimental design is used as a vehicle for investigating multiple competitive scenarios and for tactical planning within encounter situations. Specific result s are provided.</p>en_US
dc.relation.ispartofseriesResearch and working paper series (McMaster University. Faculty of Business)en_US
dc.relation.ispartofseriesno. 157en_US
dc.subject.lccGame theory Equilibrium (Economics) Numerical analysis Advertising > Mathematical modelsen_US
dc.titleNumerical solution and multiple scenario investigation of linear quadratic differential gamesen_US
dc.typearticleen_US
Appears in Collections:DeGroote School of Business Working Paper Series

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