New product screening decisions in high technology firms: an empirical study
| dc.contributor.author | De, Brentani Ulrike | en_US |
| dc.contributor.author | Cooper, Robert G. | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:39:08Z | |
| dc.date.available | 2014-06-17T20:39:08Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1984-02 | en_US |
| dc.description | <p>23, 7 leaves ; Bibliography: leaves 22-23. ;</p> | en_US |
| dc.description.abstract | en_US | |
| dc.identifier.other | dsb/119 | en_US |
| dc.identifier.other | 1118 | en_US |
| dc.identifier.other | 4944142 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5457 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 218 | en_US |
| dc.subject | Business | en_US |
| dc.subject | Business | en_US |
| dc.subject.lcc | New products > Evaluation High technology industries > Decision making | en_US |
| dc.title | New product screening decisions in high technology firms: an empirical study | en_US |
| dc.type | article | en_US |
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