Investigating COVID-19 impacts on independent cinemas, local film viewing habits, and demographics for the Westdale
| dc.contributor.author | Bosse, Anneka | |
| dc.contributor.author | Sinha, Rhea | |
| dc.contributor.author | Verbeke, Amanda | |
| dc.contributor.author | Sadeghi, Iman | |
| dc.contributor.author | Khattar, Jayati | |
| dc.contributor.author | Gravely, Evan | |
| dc.date.accessioned | 2023-09-08T17:22:27Z | |
| dc.date.available | 2023-09-08T17:22:27Z | |
| dc.date.issued | 2023-07 | |
| dc.description.abstract | The Westdale Theatre, a not-for-profit charitable community organization in Hamilton, reopened in 2019 as a premier cinema and cultural event space. However, it faced challenges with declining attendance rates, particularly during the COVID-19 pandemic. To address this issue, The Westdale Theatre sought the assistance of the McMaster Research Shop to investigate changes in film-viewing habits, audience awareness, and preferences. The report presents findings from a mixed-method investigation, including a literature review, a survey of local residents, and key informant interviews with other Canadian independent cinema owners. | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/28878 | |
| dc.language.iso | en | en_US |
| dc.publisher | Prepared by the McMaster Research Shop for The Westdale Theatre | en_US |
| dc.title | Investigating COVID-19 impacts on independent cinemas, local film viewing habits, and demographics for the Westdale | en_US |
| dc.type | Report | en_US |