Does mission matter?

Abstract

<p>This article exam ines the performance impact of mission statements using a sample of 136 large Canadian organizatio ns. Pre vious writings suggest that missi on state ments are essential for sup erior organizational performance results. However, there is little emp irical ev idence to support this claim. In contra st, the data from the present study demonstrate that mis sion stat ements per se may be of little value. The findings suggest that there are other critical consid erations which need to be taken into account before a miss ion can have any real impact.</p>