Product innovation charters: a state-of-the art review
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Abstract
<p>This article explores the nature and usage of product innovation charters in North American corporations. Although it has been 17 years since the concept was last formally investigated, the author reports that "PICs" (product innovation charters) are working their way into the fabric of modem corporate life. The article shows current trends in the content of PI Cs and attempts to define appropriate parameters for managers in creating/reviewing such documents. The research also demonstrates that product innovation charters may be of more value than most managers realize.</p>
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<p>24 , [13] leaves : ; Includes bibliographical references. ; "May 1997"</p> <p>The author would like to express his appreciation to the Innovation Research Centre for its generous financial assistance in support of this project. The author is also indebted to Mr. Pietro D' Amico, MBA whose course research efforts were instrumental in the collection of the data. This paper dedicated to J.F.</p>