Verification of the theoretical consistency of a differential game in advertising
| dc.contributor.author | Deal, Kenneth R. | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:35:46Z | |
| dc.date.available | 2014-06-17T20:35:46Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1976-03 | en_US |
| dc.description | <p>29 p. : ; Includes bibliographical references. ; "March 1976."</p> <p>I would like to thank the National Research Council of Canada for the support that was provided for some of the research reported in this paper .</p> | en_US |
| dc.description.abstract | <p>A differential game model of dynamic competitive advertising decisions is presented and compared with a set of elasticity relationships that were developed to describe the dynamic inter- relationships between firms ergaged in advertising competition.</p> | en_US |
| dc.identifier.other | dsb/203 | en_US |
| dc.identifier.other | 1202 | en_US |
| dc.identifier.other | 4944228 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5551 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 114 | en_US |
| dc.subject | Business | en_US |
| dc.subject | Business | en_US |
| dc.subject.lcc | Advertising > Economic aspects Advertising > Cost effectiveness Differential games | en_US |
| dc.title | Verification of the theoretical consistency of a differential game in advertising | en_US |
| dc.type | article | en_US |
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