Using consumers ́value orientations to segment the Canadian marketplace
| dc.contributor.author | Muller, Edward Thomas | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:38:54Z | |
| dc.date.available | 2014-06-17T20:38:54Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1988-09 | en_US |
| dc.description | <p>42 leaves ; Includes bibliographical references (leaves 36-42). ; "September, 1988"; This research was supported by Grant No. 494-85-0010 from the Social Sciences and Humanities Research Council of Canada.</p> | en_US |
| dc.description.abstract | <p>Is the "Nine Nations of North America" scheme useful for segmenting the value· orientations of Canadians ? A study of how probability samples of residents in three such " nations 11 differ ed in their attachment to nine personal values confirms that the traditional French/English-Canada segmentation strategy is a better predictor of value differences than a three-nation approach. The material, everyday-life consequences of value prioritization are also presented.</p> | en_US |
| dc.identifier.other | dsb/77 | en_US |
| dc.identifier.other | 1076 | en_US |
| dc.identifier.other | 4944099 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5620 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 310 | en_US |
| dc.subject | Business | en_US |
| dc.subject | Business | en_US |
| dc.subject.lcc | Market segmentation > Canada Consumers > Attitudes Values > Canada | en_US |
| dc.title | Using consumers ́value orientations to segment the Canadian marketplace | en_US |
| dc.type | article | en_US |
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