Decentralized planning with an interdependent marketing-production system
| dc.contributor.author | Abad, Prakash L. | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:36:03Z | |
| dc.date.available | 2014-06-17T20:36:03Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1980-10 | en_US |
| dc.description | <p>24, 4 leaves ; Includes bibliographical references (leaves 22-24). ;</p> | en_US |
| dc.description.abstract | <p>An interdependent marketing-production planning model is developed based on control theory. The overall model is a composition of the Vidale-Wolfe model relating advertising rates to sales rates, and the HMMS production/ inventory planning model. Using the overall model as a reference point, it is shown that in certain circumstances a decentralized (separate) marketing production planning process can yield near optimal results. A transfer pricing mechanism provides the best results and several examples are presented to illustrate the cases in which decentralized planning does and does not work well.</p> | en_US |
| dc.identifier.other | dsb/169 | en_US |
| dc.identifier.other | 1168 | en_US |
| dc.identifier.other | 4944194 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5512 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 172 | |
| dc.subject.lcc | Marketing > Management > Mathematical models Production functions (Economic theory) Control theory | en_US |
| dc.title | Decentralized planning with an interdependent marketing-production system | en_US |
| dc.type | article | en_US |
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