The Effects of Type of Communication Issue and Initial Opinion Strength on Immediate and Delayed Opinion Change

dc.contributor.advisor	Carment, D.W.
dc.contributor.author	Foster, Gillian M.
dc.contributor.department	Psychology	en_US
dc.date.accessioned	2016-12-13T19:48:57Z
dc.date.available	2016-12-13T19:48:57Z
dc.date.issued	1968-05
dc.description	Title: The Effects of Type of Communication Issue and Initial Opinion Strength on Immediate and Delayed Opinion Change, Author: Gillian M. Foster, Location: Thode	en_US
dc.description.abstract	<p>An experiment was conducted to determine the effect on opinion change of communications concerning different types of issues when given to subjects with different initial opinion strengths. Opinion change was evaluated immediately, and after an interval of time.</p> <p>The results indicated that opinion change was greatest for issues of low involvement, and least for issues of high involvement, irrespective of the subject's initial opinion strength. The induced opinion change for the issues of high involvement was found to be retained longer than that for the low involvement issues.</p>	en_US
dc.description.degree	Master of Arts (MA)	en_US
dc.description.degreetype	Thesis	en_US
dc.identifier.uri	http://hdl.handle.net/11375/20902
dc.language.iso	en	en_US
dc.title	The Effects of Type of Communication Issue and Initial Opinion Strength on Immediate and Delayed Opinion Change	en_US
dc.type	Thesis	en_US

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Description:: Title: The Effects of Type of Communication Issue and Initial Opinion Strength on Immediate and Delayed Opinion Change, Author: Gillian M. Foster, Location: Thode

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