New product strategies: what distinguishes the top performers
| dc.contributor.author | Cooper, Robert G. | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:38:47Z | |
| dc.date.available | 2014-06-17T20:38:47Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1984-05 | en_US |
| dc.description | <p>28 leaves : ; Bibliography: leaves 27-28. ;</p> The research reported in this paper was funded by grants from: Canadian Federal Government, Dept. Regional and Industrial Expansion, Office of Industrial Innovation; and the Canadian Industrial Innovation Centre - Waterloo. | en_US |
| dc.description.abstract | en_US | |
| dc.identifier.other | dsb/114 | en_US |
| dc.identifier.other | 1113 | en_US |
| dc.identifier.other | 4944137 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5452 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 224 | en_US |
| dc.subject.lcc | New products Product management Strategic planning | en_US |
| dc.title | New product strategies: what distinguishes the top performers | en_US |
| dc.type | article | en_US |
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