ENHANCING FLOOD-RISK COMMUNICATION AND AWARENESS: INSIGHTS FROM CANADIAN HOUSEHOLDS
| dc.contributor.advisor | Yiannakoulias, Niko | |
| dc.contributor.author | Kruchka, Ashley | |
| dc.contributor.department | Geography | en_US |
| dc.date.accessioned | 2023-10-02T19:58:41Z | |
| dc.date.available | 2023-10-02T19:58:41Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | This research investigates flood-risk communication challenges in Canada, emphasizing the need for tailored strategies to address diverse household preferences and values. In Chapter 2, we examine Canadian household experiences with flood-risk information, aiming to identify new communication needs and bridge the gap between households and flood-risk managers. The interviews reveal previously overlooked flood risk information needs. The importance of tailored communication strategies was highlighted by household participants as they emphasized the need for information that caters to their unique circumstances and requirements. Moreover, fairness emerged as a crucial aspect of flood-risk communication, prompting a call for equitable practices to address vulnerabilities affecting specific households. In Chapter 3, we investigate household values and preferences on flood-risk information through a survey of at-risk households in Canada, uncovering diverse preferences, values and needs for tailored risk information. Additionally, significant differences in flood-risk knowledge, accessibility, and transparency are observed among risk-status groups, with higher awareness among those who perceive themselves at risk. Overall, this research emphasizes the importance of understanding diverse values and preferences within households regarding flood-risk information. Strengthening flood-risk communication strategies and addressing information gaps can lead to more informed risk perceptions and improve awareness among at-risk households in Canada | en_US |
| dc.description.degree | Master of Arts (MA) | en_US |
| dc.description.degreetype | Thesis | en_US |
| dc.description.layabstract | This research focuses on how people in Canada receive information about flood risks and how we can improve it. In Chapter 2, we talked to Canadian households to learn about their experiences with flood-risk information. We found that the current way of giving this information might not meet everyone's needs. People want information that fits their specific situations, and they stressed the importance of fairness in how the information is shared. In Chapter 3, we conducted a survey among households at risk of flooding in Canada to find out what kind of information they prefer. We discovered that people like to get clear and direct messages with detailed risk information that is customized for them. We also noticed that some people who think they are at higher risk of flooding are more informed about the risks. This means it's essential to consider how people see their own risk levels when communicating with them effectively. Overall, this research shows that flood-risk information needs to be tailored to people's different preferences and values. By doing this, we can help individuals and communities better understand and prepare for flood risks. We recommend working together with different groups involved in flood-risk management to improve how we communicate these risks. By doing so, we can create a more informed and inclusive flood-risk communication system that helps communities stay safe during flood events in the future. | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/28982 | |
| dc.language.iso | en | en_US |
| dc.subject | Flood-Risk Communication | en_US |
| dc.subject | Risk Perception | en_US |
| dc.subject | Flood | en_US |
| dc.subject | Awareness | en_US |
| dc.subject | Canada | en_US |
| dc.title | ENHANCING FLOOD-RISK COMMUNICATION AND AWARENESS: INSIGHTS FROM CANADIAN HOUSEHOLDS | en_US |
| dc.title.alternative | FLOOD-RISK COMMUNICATION: INSIGHTS FROM CANADIAN HOUSEHOLDS | en_US |
| dc.type | Thesis | en_US |