Food Banks, Food Drives, and Food Insecurity: The Social Canstruction® of Hunger

Abstract

Food banks have become an institutionalized response to helping individuals and families gain access to food as wages have stagnated, employment becomes more precarious, and social entitlements have dramatically declined over the years. Food banks were supposed to be a temporary stop gap measure in response to the recession of 1980. Thirty-three years later, food banks have proliferated across Canada in assisting a growing population in need of their services.

I present an analysis of how food bank suppliers use the concept of hunger in a fundraising campaign called Canstruction® to understand how it relates to people’s perception of this social problem in our society. This qualitative research study uses discourse analysis to unpack the solicitation discourse used at Canstruction® events held in Waterloo and Toronto, Ontario in 2014. I have collected data from three different groups: persons who designed and installed their artwork at the Canstruction® Toronto event; persons who volunteer at a food bank; and people who have food insecurity experience.

The findings indicate a differentiated understanding of hunger within the solicitation discourse for each research group: Canstruction® participants, food bank volunteers, and persons with food insecurity experience. The Canstruction® participants’ absorption of the solicitation discourse produced a limited understanding about hunger in our society. The food bank volunteer group agreed with the solicitation discourse but their images of hunger illustrated deeper criticisms of the event and food bank system. The participant group with food insecurity experience expressed the greatest amount of criticism against the food bank’s solicitation discourse and their images of hunger reflected their psycho-social experience of living in poverty. Also, an overwhelming majority of research participants with food insecurity wanted a food bank system that was more responsive to their needs and that honoured human dignity.

My study on the social construction of hunger portrayed by food banks highlights how this knowledge is reinforced, reproduced and challenged through a food drive that creates packaged food items into artwork and from images described by research participants. These insights have the potential to shift the discourse away from the branding of hunger as a matter of charity and move towards discussing its fundamental causes: poverty and social inequality.