Driving forces for m-commerce success
| dc.contributor.author | Zhang, Jason J. | en_US |
| dc.contributor.author | Yuan, Yufei | en_US |
| dc.contributor.author | Archer, Norman P. | en_US |
| dc.contributor.author | McMaster University, Michael G. DeGroote School of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:37:00Z | |
| dc.date.available | 2014-06-17T20:37:00Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 2001-12 | en_US |
| dc.description | <p>24, [2] p. ; Includes bibliographical references. ; "December 2001"</p> | en_US |
| dc.description.abstract | <p>Is m-commerce just an extension or a subset of e-commerce? Will it tum out to be just more hype? In this paper we discuss the realities of m-commerce and the major differences between mobile commerce and Internet-based e-commerce. Based on this understanding, we identify key factors that must be taken into consideration in order to design valuable m-commerce applications. We emphasize that the success of m commerce relies on the synergy of three driving forces: technology innovation, evolution of a new value chain, and active customer demand.</p> | en_US |
| dc.identifier.other | dsb/7 | en_US |
| dc.identifier.other | 1006 | en_US |
| dc.identifier.other | 4944026 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5612 | |
| dc.relation.ispartofseries | Research and working paper series (Michael G. DeGroote School of Business) | en_US |
| dc.relation.ispartofseries | no. 454 | en_US |
| dc.subject | M-commerce | en_US |
| dc.subject | Electronic commerce | en_US |
| dc.subject | Wireless communication networks | en_US |
| dc.subject | Business | en_US |
| dc.subject | Business | en_US |
| dc.subject.lcc | Mobile commerce Electronic commerce | en_US |
| dc.title | Driving forces for m-commerce success | en_US |
| dc.type | article | en_US |
Files
Original bundle
1 - 1 of 1