The bedrock of organization transformation: Examining the relationship between leadership, culture and communication in successful change management

Abstract

The need for strategic change management that engages stakeholders is ever present as organizations frequently realign priorities to match the current zeitgeist. This research paper examined how and to what extent an effective communication function determines change management success through the lens of organizational culture, communication barriers, and leadership support. Research considered internal communication best practices for engagement, relationship management, and the role of leadership alongside change management frameworks. Thirty-four participants completed an online survey from February 10 to May 4, 2023. Additionally, 10 interviews were conducted with participants who identified as mid or senior level communicators/public relations professionals with Canadian experience planning or implementing organizational change management initiatives within the past five years. Findings demonstrate a relationship between leadership support, organizational culture, and symmetrical communication that determines change management success. The value of communication is further emphasized by the study’s results as a key element that supports change management planning, implementation, and postmortem.