Data Analytics Models for Equitable and Behavioural Operations Research: Applications in Healthcare
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Abstract
This dissertation explores the intersection of healthcare operations management, equity
in resource allocation, and behavioural uncertainty, particularly in the context of the
COVID-19 pandemic. It presents a hybrid approach that combines traditional opti-
misation models with machine learning techniques to address two critical challenges:
equitable vaccine distribution and vaccine hesitancy. The first part introduces a novel
equitably bounded multidimensional knapsack model, incorporating different equity con-
straints to optimise vaccine allocation under uncertainty. The second part develops a
semi-supervised few-shot clustering algorithm to classify vaccine hesitancy on Twitter/X
using the 3Cs model (Confidence, Complacency, Convenience). The third part integrates
topic modelling with hidden Markov models to analyse the temporal evolution of vaccine-
related discourse. Together, these studies offer a comprehensive, data-driven framework
for improving healthcare decision-making, balancing methodological rigour, technical
feasibility, and social acceptability.