Does Social Networking Site Usage by Older Adults Reduce Loneliness?

Abstract

As the use of social networking sites (SNSs) has become more wide-spread, some age groups have taken to the media much more readily than other groups. Older adults are lagging behind in their adoption of SNSs, while this group of the population tends to be more socially isolated and lonely. In this thesis, the uses of SNSs have been broken down into different components such as the intimacy level of the message content, types of contacts, etc. A framework for social capital is utilized, in order to bridge the knowledge gap between how older adults use social networking sites to gauge its impact on loneliness. The findings suggest that the use of SNSs increases social capital but does not directly reduce loneliness. The impact of the increase of social capital by using SNSs on loneliness is negligible. However, increased social capital due to SNSs use tends to moderate the effects that health status, financial wellbeing and satisfaction with offline relationships have on loneliness.