The two nations of Canada vs. the nine nations of North America: a cross-cultural analysis of consumers' personal values
| dc.contributor.author | Muller, Edward Thomas | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:39:31Z | |
| dc.date.available | 2014-06-17T20:39:31Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1988-11 | en_US |
| dc.description | <p>30 leaves ; Includes bibliographical references (leaves 21-26). ; "November, 1988".;</p> <p>Research funded by grant no. 494-85-0010 from the Social Sciences and Humanities Research Council of Canada--p. [ii].</p> | en_US |
| dc.description.abstract | <p>Does the "Nine Nations of North America" scheme accurately reflect cross-subcultural differences among Canadians, or is the traditional French/English-Canada segmentation map more useful? This study of 1,205 urban Canadians living in three of the nine "nations"--Quebec, The Foundry, Ecotopia--measured their personal-value orientations in order to test the two segmentation schemes. The findings tentatively suggest that the French/English-Canada segmentation strategy is a better predictor of personal value differences than a three-nation approach. The growing interest in personal values f or cross-cultural analyses of consumer markets demands more research to refine the values measures.</p> | en_US |
| dc.identifier.other | dsb/85 | en_US |
| dc.identifier.other | 1084 | en_US |
| dc.identifier.other | 4944107 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5629 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 316 | en_US |
| dc.subject | Business | en_US |
| dc.subject | Business | en_US |
| dc.subject.lcc | Marketing research > Canada Values > Canada Market segmentation > Canada Consumers > Attitudes | en_US |
| dc.title | The two nations of Canada vs. the nine nations of North America: a cross-cultural analysis of consumers' personal values | en_US |
| dc.type | article | en_US |
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