Please use this identifier to cite or link to this item:
http://hdl.handle.net/11375/9696
Title: | The Influence of Personality on Commnications Media Effect on Political Behaviour |
Authors: | Hughes, Patricia |
Advisor: | Cunningham, R. B. |
Department: | Political Science |
Keywords: | Political Science;Political Science |
Publication Date: | 1971 |
Abstract: | <p>The thesis attempts to construct a theory of the influence of personality on the effect of media on political attitudes and behaviour. Since the media are considered to be part of the environment, the theory is based on assumptlons about personality-environmental interaction. Although the main scope of the thesis is theoretical, a link with the "real world" is established through the use of data which are employed in the construction of three personality types and in the development of a suggested methodological prooedure for testing the theory. This notion of types is the pivotal point of the thesis. It represents an attempt to steer the study of media influence in a new dlrection which emphasises the whole man rather than just one aspect of him, either "social" or psychological.</p> |
URI: | http://hdl.handle.net/11375/9696 |
Identifier: | opendissertations/4795 5814 2062733 |
Appears in Collections: | Open Access Dissertations and Theses |
Files in This Item:
File | Size | Format | |
---|---|---|---|
fulltext.pdf | 5.95 MB | Adobe PDF | View/Open |
Items in MacSphere are protected by copyright, with all rights reserved, unless otherwise indicated.