Using consumers ́value orientations to segment the Canadian marketplace

Muller, Edward Thomas; McMaster University, Faculty of Business

Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5620

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DC Field	Value	Language
dc.contributor.author	Muller, Edward Thomas	en_US
dc.contributor.author	McMaster University, Faculty of Business	en_US
dc.date.accessioned	2014-06-17T20:38:54Z	-
dc.date.available	2014-06-17T20:38:54Z	-
dc.date.created	2013-12-23	en_US
dc.date.issued	1988-09	en_US
dc.identifier.other	dsb/77	en_US
dc.identifier.other	1076	en_US
dc.identifier.other	4944099	en_US
dc.identifier.uri	http://hdl.handle.net/11375/5620	-
dc.description	<p>42 leaves ; Includes bibliographical references (leaves 36-42). ; "September, 1988"; This research was supported by Grant No. 494-85-0010 from the Social Sciences and Humanities Research Council of Canada.</p>	en_US
dc.description.abstract	<p>Is the "Nine Nations of North America" scheme useful for segmenting the value· orientations of Canadians ? A study of how probability samples of residents in three such " nations 11 differ ed in their attachment to nine personal values confirms that the traditional French/English-Canada segmentation strategy is a better predictor of value differences than a three-nation approach. The material, everyday-life consequences of value prioritization are also presented.</p>	en_US
dc.relation.ispartofseries	Research and working paper series (McMaster University. Faculty of Business)	en_US
dc.relation.ispartofseries	no. 310	en_US
dc.subject	Business	en_US
dc.subject	Business	en_US
dc.subject.lcc	Market segmentation > Canada Consumers > Attitudes Values > Canada	en_US
dc.title	Using consumers ́value orientations to segment the Canadian marketplace	en_US
dc.type	article	en_US
Appears in Collections:	DeGroote School of Business Working Paper Series

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