Decentralized planning with an interdependent marketing-production system

Abad, Prakash L.; McMaster University, Faculty of Business

Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5512

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DC Field	Value	Language
dc.contributor.author	Abad, Prakash L.	en_US
dc.contributor.author	McMaster University, Faculty of Business	en_US
dc.date.accessioned	2014-06-17T20:36:03Z	-
dc.date.available	2014-06-17T20:36:03Z	-
dc.date.created	2013-12-23	en_US
dc.date.issued	1980-10	en_US
dc.identifier.other	dsb/169	en_US
dc.identifier.other	1168	en_US
dc.identifier.other	4944194	en_US
dc.identifier.uri	http://hdl.handle.net/11375/5512	-
dc.description	<p>24, 4 leaves ; Includes bibliographical references (leaves 22-24). ;</p>	en_US
dc.description.abstract	<p>An interdependent marketing-production planning model is developed based on control theory. The overall model is a composition of the Vidale-Wolfe model relating advertising rates to sales rates, and the HMMS production/ inventory planning model. Using the overall model as a reference point, it is shown that in certain circumstances a decentralized (separate) marketing production planning process can yield near optimal results. A transfer pricing mechanism provides the best results and several examples are presented to illustrate the cases in which decentralized planning does and does not work well.</p>	en_US
dc.relation.ispartofseries	Research and working paper series (McMaster University. Faculty of Business)	en_US
dc.relation.ispartofseries	no. 172	-
dc.subject.lcc	Marketing > Management > Mathematical models Production functions (Economic theory) Control theory	en_US
dc.title	Decentralized planning with an interdependent marketing-production system	en_US
dc.type	article	en_US
Appears in Collections:	DeGroote School of Business Working Paper Series

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