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http://hdl.handle.net/11375/5436
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DC Field | Value | Language |
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dc.contributor.author | Archer, Norman P. | en_US |
dc.contributor.author | Head, Milena M. | en_US |
dc.contributor.author | Yuan, Yufei | en_US |
dc.contributor.author | McMaster University, Michael G. DeGroote School of Business | en_US |
dc.date.accessioned | 2014-06-17T20:38:29Z | - |
dc.date.available | 2014-06-17T20:38:29Z | - |
dc.date.created | 2013-12-23 | en_US |
dc.date.issued | 2001-02 | en_US |
dc.identifier.other | dsb/10 | en_US |
dc.identifier.other | 1009 | en_US |
dc.identifier.other | 4944029 | en_US |
dc.identifier.uri | http://hdl.handle.net/11375/5436 | - |
dc.description | <p>17 leaves : ; Includes bibliographical references (leaves 16-17). ; "February, 2001"; </p> <p>This research was supported financially by the Social Sciences and Humanities Research Council of Canada.</p> | en_US |
dc.description.abstract | <p>In addition to lack of physical infrastructure, there are other unrelated barriers to the growth of e-commerce. These result from the unwillingness of customers to engage in online transactions even if the infrastructure is in place. In this paper we discuss a number of these issues, including particularly lack of trust, and propose a model that links the components of the customer-vendor relationship logically. The model provides a structure to analyze and potentially mitigate the causes of the gap between customer expectations from online commerce and their perceptions of what the vendor offers.</p> | en_US |
dc.relation.ispartofseries | Research and working paper series (Michael G. DeGroote School of Business) | en_US |
dc.relation.ispartofseries | no. 451 | en_US |
dc.subject | Trust | en_US |
dc.subject | Electronic commerce | en_US |
dc.subject | Model | en_US |
dc.subject | Customer expectations | en_US |
dc.subject | Customer perceptions | en_US |
dc.subject | Business | en_US |
dc.subject | Business | en_US |
dc.subject.lcc | Electronic commerce > Effect of consumer behavior on Electronic commerce > Customer services Consumer confidence | en_US |
dc.title | Matching customer expectations and perceptions in e-commerce | en_US |
dc.type | article | en_US |
Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
File | Size | Format | |
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fulltext.pdf | 440.36 kB | Adobe PDF | View/Open |
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