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Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5412
Title: Industrial firms & the power of mission
Authors: Bart, Christopher K.
McMaster University, Michael G. DeGroote School of Business, Innovation Research Centre
Keywords: Business;Technology and Innovation;Business
Publication Date: Apr-1996
Series/Report no.: Working paper (Michael G. DeGroote School of Business. Innovation Research Centre)
no. 48
Abstract: <p>This article presents findings from some research which examined and analyzed the content of industrial firm mission statements. In particular, the mission statements of industrial firms were compared with those from consumer goods organizations to determine if there were any significant differences. The specific components of industrial firm mission statements were also analyzed to determine if there were any which "made a difference" in terms of firm performance. The findings suggest that some mission components seem to matter more than others and it is these to which managers of industrial firms should pay especially close attention.</p>
Description: <p>16, [13] leaves ; Includes bibliographical references. ; "April, 1996".</p>
URI: http://hdl.handle.net/11375/5412
Identifier: mint/58
1057
4943641
Appears in Collections:MINT (Management of Innovation and New Technology) Research Centre Working Paper Series

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