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Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5409
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dc.contributor.authorEdgett, Scott J.en_US
dc.contributor.authorMcMaster University, Michael G. DeGroote School of Business, Innovation Research Centreen_US
dc.date.accessioned2014-06-17T20:49:58Z-
dc.date.available2014-06-17T20:49:58Z-
dc.date.created2013-12-23en_US
dc.date.issued1996-07en_US
dc.identifier.othermint/55en_US
dc.identifier.other1054en_US
dc.identifier.other4943638en_US
dc.identifier.urihttp://hdl.handle.net/11375/5409-
dc.description<p>14 leaves : ; Includes bibliographical references (leaves 13-14) ; "July, 1996".</p>en_US
dc.description.abstract<p>To achieve their goals, executives are increasingly reexamining their organizations' approach to development and launch of new products to determine if the process can be redesigned for faster reaction time, better utilization of limited resources and improved success rates. This article examines the new product development process within the setting of corporate/commercial financial services. Its conclusions provide executives with some broad principles for their own new product processes to help them in their quest for competitive advantage through winning new products.</p>en_US
dc.relation.ispartofseriesWorking paper (Michael G. DeGroote School of Business. Innovation Research Centre)en_US
dc.relation.ispartofseriesno. 55en_US
dc.subjectBusinessen_US
dc.subjectTechnology and Innovationen_US
dc.subjectBusinessen_US
dc.subject.lccFinancial services industry New products > Managementen_US
dc.titleThe new product development process for commercial financial servicesen_US
dc.typearticleen_US
Appears in Collections:MINT (Management of Innovation and New Technology) Research Centre Working Paper Series

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