Please use this identifier to cite or link to this item:
http://hdl.handle.net/11375/15461
Title: | Understanding knowledge sharing in Web 2.0 online communities: A socio-technical study |
Authors: | Mojdeh, Sana |
Advisor: | Head, Milena |
Department: | Business Administration |
Keywords: | knowledge management;knowledge sharing;online communities;Web 2.0;social bookmarking;commenting;social capital theory |
Publication Date: | Nov-2014 |
Abstract: | Knowledge sharing–the dissemination of knowledge from an individual/group to another–has been an interesting topic for knowledge management scholars. Previous studies on knowledge sharing in online communities have primarily focused on communities of practice (organizational/business communities) and the social factors of knowledge sharing behaviour. However, non-business-oriented online communities have not been rigorously examined in the academic literature as venues for facilitating knowledge sharing. In addition, the burst of new age Internet tools (artifacts) such as social bookmarking has changed the face of online social networking. Within the context of Web 2.0, this socio-technical research investigation introduces both social and technical factors affecting attitude towards knowledge sharing in communities of relationship and communities of interest, and proposes a relational model of knowledge sharing attitude in Web 2.0 online communities. Social Capital Theory provides the main theoretical backbone for the proposed model. Theory of Reasoned Action (TRA) and social constructionsim have also been used. Following the description of the proposed hypotheses and research methodology using a survey about three Web 2.0 websites (Facebook, LinkedIn, and Cnet), data analysis through Partial Least Squared (PLS) method is applied to examine the effect of social and technical antecedent of knowledge sharing attitude. The R2 value of 0.78 indicates the strong explanatory power of the research model. |
Rights: | An error occurred on the license name. |
URI: | http://hdl.handle.net/11375/15461 |
Appears in Collections: | Open Access Dissertations and Theses |
Files in This Item:
File | Description | Size | Format | |
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SanaMojdeh-Thesis07 10 2014-V19.docx | Main article | 2.95 MB | Microsoft Word XML | View/Open |
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