An optimal control approach to marketing: production planning
| dc.contributor.author | Abad, Prakash L. | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:36:27Z | |
| dc.date.available | 2014-06-17T20:36:27Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1980-10 | en_US |
| dc.description | <p>27, 4 leaves ; Includes bibliographical references (leaves 26-27). ;</p> | en_US |
| dc.description.abstract | <p>The problem of finding an optimal advertising and production policy in a firm is analyzed u sing a recently proposed model of a marketing-production system. First it is shown that the optimal control problem underlying the proposed model is a partially singular control prob lem. Then, using a reverse time parametric approach, a solution procedure is designed to determine the optimal advertising and production policy for the proposed model. Finally, it is shown that the results deriving from the new model are applicable to problems of capacity expansion in a firm.</p> | en_US |
| dc.identifier.other | dsb/168 | en_US |
| dc.identifier.other | 1167 | en_US |
| dc.identifier.other | 4944192 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5511 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no.171 | en_US |
| dc.subject.lcc | Marketing > Management > Mathematical models Control theory Production functions (Economic theory | en_US |
| dc.title | An optimal control approach to marketing: production planning | en_US |
| dc.type | article | en_US |
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