Cordination of pricing, advertising, production and work-force level decisions in a functionally decentralized firm
| dc.contributor.author | Abad, Prakash L. | en_US |
| dc.contributor.author | McMaster University, Faculty of Business | en_US |
| dc.date.accessioned | 2014-06-17T20:41:56Z | |
| dc.date.available | 2014-06-17T20:41:56Z | |
| dc.date.created | 2013-12-23 | en_US |
| dc.date.issued | 1986-02 | en_US |
| dc.description | <p>20 leaves : ; Includes bibliographical references (leaves 19-20). ;</p> | en_US |
| dc.description.abstract | <p>An optimal control model of a marketing-production system is formulated. The Marketing subsystem in the model is represented by the Nerlove -Arrow model of advertising and the production subsystem by the HMMS model of production planning. Using the proposed model as a reference point, a decentralized procedure is designed for coordinating pricing, advertising, production and work-force level related decisions in a firm. Attention is especially devoted to the case when the demand for the product is highly seasonal. An example is presented to illustrate the procedure.</p> | en_US |
| dc.identifier.other | dsb/103 | en_US |
| dc.identifier.other | 1102 | en_US |
| dc.identifier.other | 4944126 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11375/5440 | |
| dc.relation.ispartofseries | Research and working paper series (McMaster University. Faculty of Business) | en_US |
| dc.relation.ispartofseries | no. 242 | en_US |
| dc.subject | Business | en_US |
| dc.subject | Business | en_US |
| dc.subject.lcc | Marketing > Mathematical models Product management > Mathematical modes Production planning > Mathematical models | en_US |
| dc.title | Cordination of pricing, advertising, production and work-force level decisions in a functionally decentralized firm | en_US |
| dc.type | article | en_US |
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