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http://hdl.handle.net/11375/5620| Title: | Using consumers ́value orientations to segment the Canadian marketplace |
| Authors: | Muller, Edward Thomas McMaster University, Faculty of Business |
| Keywords: | Business;Business |
| Publication Date: | Sep-1988 |
| Series/Report no.: | Research and working paper series (McMaster University. Faculty of Business) no. 310 |
| Abstract: | <p>Is the "Nine Nations of North America" scheme useful for segmenting the value· orientations of Canadians ? A study of how probability samples of residents in three such " nations 11 differ ed in their attachment to nine personal values confirms that the traditional French/English-Canada segmentation strategy is a better predictor of value differences than a three-nation approach. The material, everyday-life consequences of value prioritization are also presented.</p> |
| Description: | <p>42 leaves ; Includes bibliographical references (leaves 36-42). ; "September, 1988"; This research was supported by Grant No. 494-85-0010 from the Social Sciences and Humanities Research Council of Canada.</p> |
| URI: | http://hdl.handle.net/11375/5620 |
| Identifier: | dsb/77 1076 4944099 |
| Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.pdf | 683.34 kB | Adobe PDF | View/Open |
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