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|Title:||Supplying the samurai|
|Authors:||Blenkhorn, David L.|
Banting, Peter M.
McMaster University, Faculty of Business
|Series/Report no.:||Research and working paper series (McMaster University. Faculty of Business)|
|Abstract:||<p>In seeking to supply to transplanted Japanese OEMs, Canadian autoparts suppliers would do well to heed the customer orientation advocated by the marketing concept. Adoption of some Japanese technological and management approaches appear to be a necessary condition to win OEM transplant business and combat competition from transplanted Japanese partsmakers.</p>|
|Description:||<p>15 leaves ; Includes bibliographical references (leaf 15). ; "May, 1990".</p> <p>This research was funded by a grant from the Social Sciences and Humanities Research Council of Canada.</p>|
|Appears in Collections:||DeGroote School of Business Working Paper Series|
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