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Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5599
Title: Managing the creative process in organizations
Authors: Basadur, Min
McMaster University, Faculty of Business
Keywords: Business;Business
Publication Date: Apr-1991
Series/Report no.: Research and working paper series (McMaster University. Faculty of Business)
no. 357
Abstract: <p>Creative behavior can be increased and managed in business and industry. This paper reviews the variables associated with nurturing creative activity. Organizational creative behavior is defined as a three stage process of problem finding, problem solving and solution implementation activity. Acceptance of the value of and skill in the ideation-evaluation two-step creative thinking paradigm are identified as i".lportant variables antecedent to increased creative performance. The empirical discovery that these antecedent variables are likely multi-dimensional is reflected in the model. The paper also seeks to provide a better understanding of the organizational, group and individual factors which probably moderate the relationships in these models. The groundwork is laid for future research exploring the possibility that different optimal ratios of ideation activity and evaluation activity may exist at each of the three stages above.</p>
Description: <p>44 leaves, [8] p. of plates : ; Includes bibliographical references (leaves 37-44). ; "April, 1991".</p>
URI: http://hdl.handle.net/11375/5599
Identifier: dsb/58
1057
4944079
Appears in Collections:DeGroote School of Business Working Paper Series

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