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Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5598
Title: Values and ownership patterns: comparisons between the Canadian provinces of Ontario and Quebec
Authors: Chéron, Emmanuel J.
Muller, Edward Thomas
McMaster University, Faculty of Business
Keywords: Business;Business
Publication Date: Apr-1991
Series/Report no.: Research and working paper series (McMaster University. Faculty of Business)
no. 359
Abstract: <p>To what extent can ownership of products and services be related to the importance of personal values in the Canadian provinces of Ontario and Quebec? Personal interviews were conducted in both provinces with 494 representative households outside the largest metropolitan areas of Toronto and Montreal. The findings confirmed the presence of significant differences in ownership and personal values between respondents in the two provinces. A comparison with one previous study indicated that values tend to shift with time and with geographical area. Personal values were found to be reliable predictors. of consumption in the province of Quebec only. Finally, a graphical illustration demonstrated the relatively lower importance of values as compared to geographical and socioeconomic descriptors.</p>
Description: <p>21 p. : ; Includes bibliographical references (p. 20-21). ; "April, 1991".</p>
URI: http://hdl.handle.net/11375/5598
Identifier: dsb/57
1056
4944078
Appears in Collections:DeGroote School of Business Working Paper Series

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