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Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5551
Title: Verification of the theoretical consistency of a differential game in advertising
Authors: Deal, Kenneth R.
McMaster University, Faculty of Business
Keywords: Business;Business
Publication Date: Mar-1976
Series/Report no.: Research and working paper series (McMaster University. Faculty of Business)
no. 114
Abstract: <p>A differential game model of dynamic competitive advertising decisions is presented and compared with a set of elasticity relationships that were developed to describe the dynamic interĀ­- relationships between firms ergaged in advertising competition.</p>
Description: <p>29 p. : ; Includes bibliographical references. ; "March 1976."</p> <p>I would like to thank the National Research Council of Canada for the support that was provided for some of the research reported in this paper .</p>
URI: http://hdl.handle.net/11375/5551
Identifier: dsb/203
1202
4944228
Appears in Collections:DeGroote School of Business Working Paper Series

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