Verification of the theoretical consistency of a differential game in advertising
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Abstract
<p>A differential game model of dynamic competitive advertising decisions is presented and compared with a set of elasticity relationships that were developed to describe the dynamic inter- relationships between firms ergaged in advertising competition.</p>
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<p>29 p. : ; Includes bibliographical references. ; "March 1976."</p> <p>I would like to thank the National Research Council of Canada for the support that was provided for some of the research reported in this paper .</p>