Please use this identifier to cite or link to this item:
http://hdl.handle.net/11375/5551| Title: | Verification of the theoretical consistency of a differential game in advertising |
| Authors: | Deal, Kenneth R. McMaster University, Faculty of Business |
| Keywords: | Business;Business |
| Publication Date: | Mar-1976 |
| Series/Report no.: | Research and working paper series (McMaster University. Faculty of Business) no. 114 |
| Abstract: | <p>A differential game model of dynamic competitive advertising decisions is presented and compared with a set of elasticity relationships that were developed to describe the dynamic inter- relationships between firms ergaged in advertising competition.</p> |
| Description: | <p>29 p. : ; Includes bibliographical references. ; "March 1976."</p> <p>I would like to thank the National Research Council of Canada for the support that was provided for some of the research reported in this paper .</p> |
| URI: | http://hdl.handle.net/11375/5551 |
| Identifier: | dsb/203 1202 4944228 |
| Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.pdf | 703.96 kB | Adobe PDF | View/Open |
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