Please use this identifier to cite or link to this item:
http://hdl.handle.net/11375/5512| Title: | Decentralized planning with an interdependent marketing-production system |
| Authors: | Abad, Prakash L. McMaster University, Faculty of Business |
| Publication Date: | Oct-1980 |
| Series/Report no.: | Research and working paper series (McMaster University. Faculty of Business) no. 172 |
| Abstract: | <p>An interdependent marketing-production planning model is developed based on control theory. The overall model is a composition of the Vidale-Wolfe model relating advertising rates to sales rates, and the HMMS production/ inventory planning model. Using the overall model as a reference point, it is shown that in certain circumstances a decentralized (separate) marketing production planning process can yield near optimal results. A transfer pricing mechanism provides the best results and several examples are presented to illustrate the cases in which decentralized planning does and does not work well.</p> |
| Description: | <p>24, 4 leaves ; Includes bibliographical references (leaves 22-24). ;</p> |
| URI: | http://hdl.handle.net/11375/5512 |
| Identifier: | dsb/169 1168 4944194 |
| Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.pdf | 957.66 kB | Adobe PDF | View/Open |
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