An optimal control approach to marketing: production planning

Abad, Prakash L.; McMaster University, Faculty of Business

Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/5511

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DC Field	Value	Language
dc.contributor.author	Abad, Prakash L.	en_US
dc.contributor.author	McMaster University, Faculty of Business	en_US
dc.date.accessioned	2014-06-17T20:36:27Z	-
dc.date.available	2014-06-17T20:36:27Z	-
dc.date.created	2013-12-23	en_US
dc.date.issued	1980-10	en_US
dc.identifier.other	dsb/168	en_US
dc.identifier.other	1167	en_US
dc.identifier.other	4944192	en_US
dc.identifier.uri	http://hdl.handle.net/11375/5511	-
dc.description	<p>27, 4 leaves ; Includes bibliographical references (leaves 26-27). ;</p>	en_US
dc.description.abstract	<p>The problem of finding an optimal advertising and production policy in a firm is analyzed u sing a recently proposed model of a marketing-production system. First it is shown that the optimal control problem underlying the proposed model is a partially singular control prob lem. Then, using a reverse time parametric approach, a solution procedure is designed to determine the optimal advertising and production policy for the proposed model. Finally, it is shown that the results deriving from the new model are applicable to problems of capacity expansion in a firm.</p>	en_US
dc.relation.ispartofseries	Research and working paper series (McMaster University. Faculty of Business)	en_US
dc.relation.ispartofseries	no.171	en_US
dc.subject.lcc	Marketing > Management > Mathematical models Control theory Production functions (Economic theory	en_US
dc.title	An optimal control approach to marketing: production planning	en_US
dc.type	article	en_US
Appears in Collections:	DeGroote School of Business Working Paper Series

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