Please use this identifier to cite or link to this item:
http://hdl.handle.net/11375/5511| Title: | An optimal control approach to marketing: production planning |
| Authors: | Abad, Prakash L. McMaster University, Faculty of Business |
| Publication Date: | Oct-1980 |
| Series/Report no.: | Research and working paper series (McMaster University. Faculty of Business) no.171 |
| Abstract: | <p>The problem of finding an optimal advertising and production policy in a firm is analyzed u sing a recently proposed model of a marketing-production system. First it is shown that the optimal control problem underlying the proposed model is a partially singular control prob lem. Then, using a reverse time parametric approach, a solution procedure is designed to determine the optimal advertising and production policy for the proposed model. Finally, it is shown that the results deriving from the new model are applicable to problems of capacity expansion in a firm.</p> |
| Description: | <p>27, 4 leaves ; Includes bibliographical references (leaves 26-27). ;</p> |
| URI: | http://hdl.handle.net/11375/5511 |
| Identifier: | dsb/168 1167 4944192 |
| Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.pdf | 946.17 kB | Adobe PDF | View/Open |
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