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http://hdl.handle.net/11375/5440| Title: | Cordination of pricing, advertising, production and work-force level decisions in a functionally decentralized firm |
| Authors: | Abad, Prakash L. McMaster University, Faculty of Business |
| Keywords: | Business;Business |
| Publication Date: | Feb-1986 |
| Series/Report no.: | Research and working paper series (McMaster University. Faculty of Business) no. 242 |
| Abstract: | <p>An optimal control model of a marketing-production system is formulated. The Marketing subsystem in the model is represented by the Nerlove -Arrow model of advertising and the production subsystem by the HMMS model of production planning. Using the proposed model as a reference point, a decentralized procedure is designed for coordinating pricing, advertising, production and work-force level related decisions in a firm. Attention is especially devoted to the case when the demand for the product is highly seasonal. An example is presented to illustrate the procedure.</p> |
| Description: | <p>20 leaves : ; Includes bibliographical references (leaves 19-20). ;</p> |
| URI: | http://hdl.handle.net/11375/5440 |
| Identifier: | dsb/103 1102 4944126 |
| Appears in Collections: | DeGroote School of Business Working Paper Series |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.pdf | 343.73 kB | Adobe PDF | View/Open |
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