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|Title:||Portfolio management in new product development: lessons from leading firms -- [Part 1]|
|Authors:||Cooper, Robert G.|
Edgett, Scott J.
Kleinschmidt, Elko J.
McMaster University, Michael G. DeGroote School of Business, Innovation Research Centre
|Keywords:||Business;Technology and Innovation;Business|
|Series/Report no.:||Working paper (Michael G. DeGroote School of Business. Innovation Research Centre)|
|Abstract:||<p>This article presents the results of an investigation into portfolio management practices: how leading firms manage their R&D portfolios; and insights and our recommendations for your company in order to achieve a higher return from your R&D investment.</p> <p>Different portfolio methods currently in practice are presented followed by an in depth look at how different companies have tried to satisfy the three goals necessary for effective portfolio management: Maximizing the value of the portfolio; obtaining a balanced portfolio and linking the portfolio to the business's strategy.</p>|
|Description:||<p>"February, 1997"; 2 pts. (31 leaves) : ill.</p>|
|Appears in Collections:||MINT (Management of Innovation and New Technology) Research Centre Working Paper Series|
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