Evaluation of "It's Your Festival"

Abstract

It's Your Festival (IYF) is an annual multicultural outdoor music festival organized by the Hamilton Folk Arts Heritage Council. The McMaster Research Shop conducted an evaluation focusing on the economic and social impact of the festival, as well as visitor and vendor satisfaction. We used after-event surveys for attendees and vendors to collect data. Unfortunately, a small sample size of non-local visitors prevented the assessment of economic impact; instead, we sought to quantify the economic output of the event using the spending data of both local and non-local attendees.