ENHANCING FLOOD-RISK COMMUNICATION AND AWARENESS: INSIGHTS FROM CANADIAN HOUSEHOLDS

Abstract

This research investigates flood-risk communication challenges in Canada, emphasizing the need for tailored strategies to address diverse household preferences and values. In Chapter 2, we examine Canadian household experiences with flood-risk information, aiming to identify new communication needs and bridge the gap between households and flood-risk managers. The interviews reveal previously overlooked flood risk information needs. The importance of tailored communication strategies was highlighted by household participants as they emphasized the need for information that caters to their unique circumstances and requirements. Moreover, fairness emerged as a crucial aspect of flood-risk communication, prompting a call for equitable practices to address vulnerabilities affecting specific households. In Chapter 3, we investigate household values and preferences on flood-risk information through a survey of at-risk households in Canada, uncovering diverse preferences, values and needs for tailored risk information. Additionally, significant differences in flood-risk knowledge, accessibility, and transparency are observed among risk-status groups, with higher awareness among those who perceive themselves at risk. Overall, this research emphasizes the importance of understanding diverse values and preferences within households regarding flood-risk information. Strengthening flood-risk communication strategies and addressing information gaps can lead to more informed risk perceptions and improve awareness among at-risk households in Canada