Please use this identifier to cite or link to this item:
http://hdl.handle.net/11375/28878| Title: | Investigating COVID-19 impacts on independent cinemas, local film viewing habits, and demographics for the Westdale |
| Authors: | Bosse, Anneka Sinha, Rhea Verbeke, Amanda Sadeghi, Iman Khattar, Jayati Gravely, Evan |
| Publication Date: | Jul-2023 |
| Publisher: | Prepared by the McMaster Research Shop for The Westdale Theatre |
| Abstract: | The Westdale Theatre, a not-for-profit charitable community organization in Hamilton, reopened in 2019 as a premier cinema and cultural event space. However, it faced challenges with declining attendance rates, particularly during the COVID-19 pandemic. To address this issue, The Westdale Theatre sought the assistance of the McMaster Research Shop to investigate changes in film-viewing habits, audience awareness, and preferences. The report presents findings from a mixed-method investigation, including a literature review, a survey of local residents, and key informant interviews with other Canadian independent cinema owners. |
| URI: | http://hdl.handle.net/11375/28878 |
| Appears in Collections: | Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| McMaster Research Shop Report - The Westdale.pdf | 3.03 MB | Adobe PDF | View/Open |
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