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Marketing : [2] Community home page

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The Impact of Brand Equity on Vertical Integration in Franchise Systems See
Red, blue, and green? The association between CEOs' political ideologies and green new product introductions See
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Marketing Publications [2]

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Author
  • 1 Haon C
  • 1 Kacker, Manish
  • 1 Kayed, Mohammad
  • 1 Lesage KC
  • 1 Misra S
  • 1 Palmié M
  • 1 Sadeh, Farhad
  • 1 Schweitzer F
  • 1 Wu, Ruhai
Department
  • 1 Business Administration
  • 1 Marketing
Subject
  • 1 35 Commerce, Management, Tourism ...
  • 1 3507 Strategy, Management and Org...
  • 1 Brand Equity
  • 1 Dual Distribution
  • 1 Franchising
  • 1 Marketing Strategy
  • 1 Retailing
  • 1 Vertical Integration
Date issued
  • 1 2025
  • 1 2024
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