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Publication Date | Title | Author(s) |
---|---|---|
Dec-1983 | Criteria for screening industrial new product ventures | Cooper, Robert G.; De, Brentani Ulrike; McMaster University, Faculty of Business |
Feb-1984 | New product screening decisions in high technology firms: an empirical study | De, Brentani Ulrike; Cooper, Robert G.; McMaster University, Faculty of Business |
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