Cultural Values in Food Advertisements: A Comparison of Food Advertising in China and North America

Please use this identifier to cite or link to this item: http://hdl.handle.net/11375/14409

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DC Field	Value	Language
dc.contributor.author	wang, kun	en_US
dc.date.accessioned	2014-06-18T18:10:07Z	-
dc.date.available	2014-06-18T18:10:07Z	-
dc.date.created	2010-12-04	en_US
dc.date.issued	2010-09-08	en_US
dc.identifier.other	cmst_grad_research/9	en_US
dc.identifier.other	1008	en_US
dc.identifier.other	1671044	en_US
dc.identifier.uri	http://hdl.handle.net/11375/14409	-
dc.description.abstract	<p>This study examines cultural values as reflected in North American and Chinese food advertising appeals. The findings indicate that the portrayals of traditional Chinese cultural values remains relatively stable, which support well the localization which means the food ads reflect local rather than global values. However, the understanding of food reflects the qualitative living, as well as the healthy lifestyle seems as prominently displayed in Chinese ads as in the North American food advertisements. Implications for globalization versus specialization advertising strategies are also explored.</p>	en_US
dc.subject	cultural values	en_US
dc.subject	food advertising	en_US
dc.subject	North America	en_US
dc.subject	China	en_US
dc.subject	Graphic Communications	en_US
dc.subject	International and Intercultural Communication	en_US
dc.subject	Public Relations and Advertising	en_US
dc.subject	Graphic Communications	en_US
dc.title	Cultural Values in Food Advertisements: A Comparison of Food Advertising in China and North America	en_US
dc.type	mrp_paper	en_US
Appears in Collections:	Major Research Projects (MA in Communication and New Media)

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