Browsing by Author Kayed, Mohammad B.
Showing results 1 to 2 of 2
| Publication Date | Title | Author(s) |
|---|---|---|
| 2021 | Channel governance through brand equity: how brand equity shapes distribution channel structure | Kayed, Mohammad B.; Kacker, Manish; Wu, Ruhai; Sadeh, Farhad; Michael Lee-Chin & Family Institute for Strategic Business Studies |
| 2019 | Three Essays on the Brand-Channel Interface: How Brand Equity Influences Distribution Channel Governance and Management | Kayed, Mohammad B. |
