Browsing by Subject Event study
Showing results 1 to 2 of 2
| Publication Date | Title | Author(s) |
|---|---|---|
| Feb-2017 | Does marketing capability matter in determining the effectiveness of sport sponsorships? | Eshghi, Kamran; Ray, Sourav; Shahriari, Hesam; Michael Lee-Chin & Family Institute for Strategic Business Studies |
| Dec-2022 | Franchising structure changes and shareholder value: evidence from store buybacks and refranchising | Sadovnikova, Anna; Kacker, Manish; Mishra, Saurabh; Michael Lee-Chin & Family Institute for Strategic Business Studies |
